Founded by Chinese entrepreneur and SEO specialist Chris Xu in 2008, Shein (pronounced She-In) is a fast fashion company that sells wedding dresses, women’s clothing, accessories, cosmetics ...
The brand’s preliminary offerings on Shein include a variety of holiday-themed pajamas, winter boots, sweaters, flannel shirts, velvet dresses and more ... Shein’s primary shoppers are young ...
with a focus on women’s clothing. Global footprint and rapid growth While Shein’s initial focus was on the Chinese market, it quickly recognised the potential for international expansion. By ...