Snoop Dogg is spreading the love, one chain at a time. Meet Lovechild, the rapper and entrepreneur’s debut jewelry line. Last night the rapper and entrepreneur hosted a party in Hollywood to celebrate the launch of his first fine jewelry collection ...

Hip-hop icon Snoop Dogg expands his brand Dec. 6 with “Lovechild,” a new jewelry collection available through Reeds Jewelers.

Carolyn Rafaelian, the renowned jewelry designer and founder of Metal Alchemist, is teaming up with rapper Snoop Dogg to launch a new fine jewelry brand called Lovechild. The collaboration, facilitated by Larry Jackson of gamma.

Snoop Dogg officially launched his jewelry collaboration, Lovechild, with Metal Alchemist and gamma. Wednesday night (Nov.13) with a glowing Los Angeles launch party. Ahead of the celebratory festivities,