If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

Choosing the right name for your small business is more than just a label—it’s your brand’s identity. Choosing the right name ...

Leaders in social media branding are the trendsetters. They create everything from eye-catching LinkedIn banners to ...

Learn why brand value matters, how it impacts trust, loyalty, and growth, and tips to build and sustain brand success.

The right approach must consider both of these elements as key to sustainable growth and customer satisfaction.

We wanted to get the message out that we are a brand you can trust even Boar’s Head has squandered that to some degree,” said ...

Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

China's Geely said on Thursday its premium electric vehicle maker Zeekr plans to take control of Lynk & Co, a sister brand - ...

Wells Fargo calculated the cost of a Thanksgiving meal for ten people. In two separate analyses, experts focus on the cost of ...

Unilever is exploring the sale of some of its Dutch food brands, three sources with knowledge of the process said, as part of ...

The luxury group said it is taking steps to cut costs and reduce inventory as part of a new plan to revitalize the brand.