Brands from across the Atlantic have tried — and largely failed — to gain ground in America before. This time is different.

SHOPPERS are going wild for Primark’s ‘ultimate LBD’, which is perfect for wearing during Christmas party season. Now that ...

The John Lewis Christmas advert dropped today, and everyone's talking about the stylish knitwear featured – but Primark has a ...

RITA Ora has launched a new collection in collaboration with Primark, and fashion fans are in a frenzy over one particular ...

The high street store has released a bright pink festive bath and body collection this Christmas that smells 'familiar' and ...

Some Primark shoppers were asking if their shop had gone 'premium' after watching a TikTok of their new Christmas range.

Lena Lu Donuts has just opened its first two UK locations within Primark stores, with one at Lakeside Shopping Centre. You’ll ...

Thematic retail stores and exclusive IP-focused product collections are hot in retail right now: Chinese lifestyle retailer ...

Wicked fans will be convinced 'something has changed' after spotting Primark's new line as shoppers are falling in love with ...

Primark’s Christmas side plates are an excellent example of this. With scalloped edges and a bold white and red striped design, it’s reminiscent of a childhood Christmas. They’re even stocking a ...

Primark's shower gel is sugar plum-flavoured, a take on the Lush Snow Fairy shower gel, which costs £15. This Frost Angel foaming body scrub is sweet candy fragranced and costs just £4!

Many people have been raving about the new collection, which some have been comparing with Lush's popular Snow Fairy range ...