Data from all of a user's previous time spent on Facebook or Instagram, which is typically combined to precisely target an individual with tailored ads, won't be used.

Facebook and Instagram are available without advertising in Europe for a year now - for a fee. Subscriptions required for this will now be noticeably cheaper.

On Tuesday, Meta announced that it is reducing the price of a monthly subscription for its ad-free tier in the EU by 40 percent, from €9.99 to €5.99 on the web and from €12.99 to €7.99 on iOS and Android. Each additional Facebook or Instagram account will be charged €4 on the web and €5 on iOS and Android.

Facebook and Instagram users in Europe will get the option to see less personalized ads if they don’t want to pay for an ad-free subscription

The Facebook and Instagram owner faces pressure in Europe to ask before using data to target ads or train artificial intelligence.

Meta (NASDAQ:META) is reducing the price of subscriptions for no ads on Facebook and Instagram by 40% in the EU and is also letting customers in the region access the social media platforms with the option of seeing less personalized ads in an effort to comply with regulations,

Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.