By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago By Jon Springer - 2 hours 35 min ago By Ad Age ...
Spring, who took over the helm last February, said the chain can compete as a marketplace with its namesake Macy's brand, ...
Financial terms of the partnership weren’t released, but having a float in the Macy’s Thanksgiving Day Parade generates the equivalent of $2.25 million in advertising for a brand, according to ...
A eclectic group of stars — including reality TV’s Ariana Madix, hip-hop’s T-Pain, members of the WNBA champions New York Liberty and country duo Dan + Shay — will feature in this year’s Macy’s ...
That doesn't necessarily mean fewer people; it means less advertising, less marketing expense, reducing inventory in the stores, because that's an expense. It's unclear that Macy's can really do ...