In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The porn-linking toys were singing Glinda and Elphaba dolls. Retailers such as Target and Walmart have already delisted the toy from their online databases, but pictures of them still exist on eBay.

Toy giant Mattel is now grappling with just that kind of jaw-dropping misstep, after packaging for new dolls inspired by the film version of Wicked directed customers to a porn site instead of the movie’s landing page.

This porn purveyor is suddenly way more “Popular,” thanks to “Wicked.” A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll boxes. Toy giant Mattel has manufactured merch for “Wicked,