With a stellar LinkedIn About, you’ll impress those who visit your profile, and you'll be one step closer to expanding your ...

By enhancing employer branding in this way, companies can attract like-minded talent who not only fit the culture but thrive within it. Many companies are now experimenting with AI tools to enhance ...

Getting a shoe’s comfort, performance and style right is important. But these brands also have taken a page out of luxury ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

By Chris Baumann Do you own any memorabilia depicting Elvis, Princess Diana, David Bowie, Prince or Michael Jackson? Perhaps a beloved t-shirt, a favourite mug, a special keyring or a novelty plate?

Lawyers at A&O Shearman discuss six clauses typically found in brand licenses and identify the main points to consider ...

Informed by Brynna Mann's research, the Managing Director of Strategic Growth & Innovation at Cherry Bekaert, this article ...

By offering tailored content, recommendations, and even pricing, AI can create a sense of personal connection between the customer and the brand, fostering loyalty. Example- Netflix , Amazon and ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

The ecommerce market is full of innovative ventures that started as an ecommerce business plan. This guide tells you how to ...

Running may be On Holding's claim to fame in the footwear market. But executives of the Swiss athletic brand are making sure ...

Among Citizen's normally affordable line of watches is its "The Citizen" series of rare luxury watches, and its latest might ...