In today’s competitive landscape, branding is more than just a name, a logo, or even a mission statement. It’s the emotional ...

CU Boulder’s brand and design elements work together to tell a cohesive story. See examples of design elements in practice and learn how to use individual assets to create an integrated, branded ...

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Explore brand guidelines and other considerations for your university ... have received approved exceptions to the web brand standards. View examples of the approved exceptions, and learn how to ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

They're the inevitable result of our complex, guilty relationship with social media: TikTok stars using the platform to argue ...

With the rise in sound-on social platforms, streaming, podcasting and more, the world of communications has never been more ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

But for “Wicked,” which is based on the popular Broadway show adapted from Gregory Maguire’s 1995 novel of the same name, there is a danger of oversaturation from brand partnerships leading to ...

With the brand's commitment to providing affordable ... To help reverse this damaging trend, VEVOR has issued guidelines on its website that include many of the latest examples of reported fraudulent ...

Encinitas athleisure brand, Vuori, is now worth about $5.5 billion after landing an $825 million investment to support the ...