Zulily’s downfall: How the high-flying online retailer soared, sank, and shut down
A mismatch, and a culture clash Zulily and QVC both targeted women who loved to shop. But Zulily was focused on younger moms ...
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92% Of Zulily's Customers Are Repeat Buyers. Here's How The Company Keeps Them Coming Back
When the flash-sale e-tailer Zulily launched in 2010, it had a firm fix on the demographics of its target customer: mothers with young children. That meant women in the roughly 20-40 age demographic.