Zulily’s downfall: How the high-flying online retailer soared, sank, and shut down
Zulily’s target market — moms, and their kids — proved to be a lucrative e-commerce niche. Its limited number of daily deals ...
Forbes5y
92% Of Zulily's Customers Are Repeat Buyers. Here's How The Company Keeps Them Coming Back
Bloom describes the quintessential Zulily customer by the acronym SOBO–Seizes Opportunity, Buys Often. In more traditional marketing speak, she is a “heavy user,” shopping about once a week ...
As Zulily promotes ‘going out of business sale,’ longtime employees reflect on retailer’s impact
A message on Zulily’s website this weekend confirms that the online retailer is closing its doors, the latest stage in the ...
Retail Dive1y
Everlane, Zulily embrace Facebook Messenger for customer service
Zulily and Everlane, both of which sell products ... given the social nature of both shopping and customer service. “I can almost guarantee that Facebook will start showcasing products of ...