MLB, STRAUSS announce new helmet partnership
During the 2024 postseason, you're going to see something new: MLB helmets will feature a brand logo. Major League Baseball announced a partnership with German workwear company STRAUSS on Friday, which includes MLB batting helmets displaying the STRAUSS name and logo throughout the playoffs for the next four seasons.
MLB signs helmet sponsorship with Strauss ahead of playoffs
Major League Baseball (MLB) has announced a partnership with German workwear company Engelbert Strauss, which includes branding on batting helmets. The partnership marks Strauss’ first league-wide deal in the US. It is also the first time a brand logo will adorn MLB and MiLB batting helmets league-wide in the States.
MLB teams to have helmet ads in postseason featuring Strauss logo
MLB has reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S. market last year.
MLB partners with STRAUSS to become 1st brand partner on batting helmets
Major League Baseball on Friday announced a new multiyear international partnership with European workwear leader STRAUSS that makes the German company the Official Workwear Partner of MLB. The partnership marks STRAUSS’ first league-wide deal in the United States.
MLB Will Add Sponsor Logo To Batting Helmets Starting With Postseason
Major League Baseball will have a sponsor logo on batting helmets starting with the 2024 postseason. They will also be on MiLB helmets starting in 2025. Here's details.
MLB in major deal with Strauss for helmet branding
The Strauss name and logo will be present across MLB batting helmets during the post-season and games in Europe.
MLB Playoff Batting Helmets to Host Strauss Decal in Branding First
MLB helmets will sport a decal advertising European workwear outfitter Strauss this postseason as part of a new, four-year partnership that will also bring the German brand to minor league games beginning in 2025.
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