This holiday season, First Watch is celebrating the return of a classic favorite and introducing exciting new menu additions.

First Watch's cinnamon roll is on its seasonal, holiday menu for a limited time. The cinnamon roll is glazed with lemon cream ...

One restaurant known for its made-to-order breakfast and brunch is hoping to inspire people with a sweet offer. Wednesday, ...

First Watch also serves soups, salads and sandwiches. Need a break? Play the USA TODAY Daily Crossword Puzzle. Using fresh ingredients with a rotating seasonal menu, the company prides itself on ...

Brunch combines a late breakfast and an early lunch. This means it must include eggs. Right? Just think how creativity can ...

The breakfast-and-lunch chain said it's banking on the pinpoint communications afforded by richer consumer data to ...

First Watch executives said on Thursday that the family-dining restaurant chain is starting to use targeted marketing and demand generation to bring in new and returning customers. Reporting for ...

World Kindness Day is a reminder of the impact even the smallest gestures can have,” said Matt Eisenacher, Chief Brand Officer. “From holding the door open … to welcoming tables with a warm pot of ...

The latest announcement is out from First Watch Restaurant Group ( (FWRG) ). First Watch Restaurant Group, Inc. plans to acquire 16 ...

First Watch announced on Monday that the Bradenton, Fla.-based breakfast and brunch concept will be completing its second-largest franchisee acquisition deal in company history. First Watch has ...

Breakfast and lunch concept First Watch is bringing another location to Alabama - this time in Alabaster. Developer Alumni Properties has entered into a lease for a 4,400-square-foot First Watch ...

First Watch Restaurant Group (NASDAQ:FWRG) announced on Monday that the company has agreed to acquire 15 of its franchise-owned restaurants, one restaurant currently under construction and ...