In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...

With the rise in sound-on social platforms, streaming, podcasting and more, the world of communications has never been more ...

Lawyers at A&O Shearman discuss six clauses typically found in brand licenses and identify the main points to consider ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

SA8000 (Social Accountability) measures the effectiveness of human rights in 9 elements: child labor ... by international ...

Audi unveils electric E concept representing the new AUDI brand, to be launched along with partner SAIC starting in 2025, ...

Pharrell Williams’ brand Humanrace partners with evian to release limited-edition “Fountain of Youth” water bottles, ...

altogether providing more than 500,000 square feet of inside space for escaping the elements. The Collier County location, ...