In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Through consistency, authenticity, and valuable content, executives can effectively differentiate themselves and strengthen their influence in the digital space.

Establishing a clear purpose, defined objectives and a unified strategy is essential for navigating diverse markets.

According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

Lawyers at A&O Shearman discuss six clauses typically found in brand licenses and identify the main points to consider ...

Create a distinctive brand presence and captivate potential clients with personalized signage. Custom signs are more t ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

Three is celebrating the 70th anniversary of Godzilla by unveiling a brand new Kaiju-Dou figure with die-cast elements and ...