Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

However, here are a few guidelines we can give you to help structure a good brand story. Warby Parker here shows the effectiveness of focusing on their values. Their promotional video doesn’t ...

For websites on the Web Express platform, the brand change will be applied automatically and no action is needed from site owners. How to determine if you are on Web Express: If your website has a URL ...

CU Boulder acknowledges that it is located on the traditional territories and ancestral homelands of the Cheyenne, Arapaho, Ute and many other Native American nations. Their forced removal from these ...

Consistently deliver on promises: there is a general expectation that brands should set good examples, but the catch is that ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

Lawyers at A&O Shearman discuss six clauses typically found in brand licenses and identify the main points to consider ...

Instead, use your fixed stylistic assets and flexible emotional assets to create coherence, two things we lovingly refer to ...

Getting the best out of a content creator partnership for social search starts with a strong brief.  Without clear, actionable guidelines, even the best creators can miss the mark, leading to ...

Please do not include any company, brand or product mentions in the body ... such as research or regulations cited, examples, case studies, logical arguments and other relevant evidence.

We hear a lot about the kaleidoscopic, freewheeling, collaborative brand world of tomorrow. But who’s building it? Memelords, ...

In an age where digital interactions are constant, brands are tapping into an often-overlooked but powerful asset: sound.