Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

Establishing a clear purpose, defined objectives and a unified strategy is essential for navigating diverse markets.

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

With the rise in sound-on social platforms, streaming, podcasting and more, the world of communications has never been more ...

Be conscious about your social media presence and make it better.

SA8000 (Social Accountability) measures the effectiveness of human rights in 9 elements: child labor ... by international ...

Pharrell Williams’ brand Humanrace partners with evian to release limited-edition “Fountain of Youth” water bottles, ...

The new store, which will open on Thursday (November 14), at 30 Blackwellgate, Darlington, will combine the HYVE brad with ...

altogether providing more than 500,000 square feet of inside space for escaping the elements. The Collier County location, ...