Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

Establishing a clear purpose, defined objectives and a unified strategy is essential for navigating diverse markets.

According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

Be conscious about your social media presence and make it better.

Lawyers at A&O Shearman discuss six clauses typically found in brand licenses and identify the main points to consider ...

The iconic British brand paved the way for form and function to co-exist within cycling, but it is now far from alone in ...

“Navy Inn will provide modern, high-quality accommodations for military personnel traveling on [temporary duty] orders, while ...

Three is celebrating the 70th anniversary of Godzilla by unveiling a brand new Kaiju-Dou figure with die-cast elements and ...