Apple is a company that has mastered the art of marketing like no other. Its campaigns have transformed products into ...

The modern lines, glass doors, and brightness exude a sleekness Apple uses to differentiate from the corporate world. The stores’ setup ties into the humanistic elements of the brand.

If you’re a data geek, Apple shared all the details you need and summed it up on a billboard for each product (like this one at 52:02). Action: Know your audiences. Build in elements to appeal ...

After 25 years of uninterrupted growth, Apple's brand value has taken a hit. The tech giant, still the world's most valuable brand according to Interbrand's 2024 Best Global Brands report, saw a 3% ...

Apple announced on Wednesday how companies using its Business Connect tool can add their brand name and logo in ways that will pop up in iPhone apps used for email, phone calls, and payments.