Starting in January in the U.S. and other markets, Spotify Premium users will be able to see ad-free videos, and video creators can earn money off those videos.

The streaming giant hosted podcasters, creators and stars like Halsey on its Arts District campus for "Now Playing," a five-hour, invite-only event that featured top execs Daniel Ek and Gustav Söderström.

Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and introducing a new revenue program for creators.

The streamer is also removing ad breaks from video podcasts as it tries to compete more directly with YouTube.

Spotify has unveiled a host of changes to its platform as it attempts to encourage more people to watch video podcasts. Despite having launched and being best known as a music platform, Spotify has expanded into a range of other media in recent years,