A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll boxes. Toy giant Mattel has manufactured merch for “Wicked,” the upcoming movie adaptation of the beloved Broadway play, including two dolls based on protagonists Glinda and Elphaba.

Toy manufacturer Mattel is facing a major public relations headache after a surprising error involving its dolls based on the Broadway musical Wicked. The company has been selling action figures of the two central witches,