The largest theater chains including AMC Entertainment, Regal Cinemas and Cinemark will invest more than $2.2 billion over the next three years to upgrade theaters in the U.S. and Canada, an industry group announced on Thursday.

With movies hitting streaming services faster than ever and consumers cutting back on spending, moviegoers might feel a bit less enthused to head to their multiplex these days. That's why the biggest theater chains in the United States and Canada have a $2.

Then it must be zip lining! In a new initiative, the biggest movie theater chains in the country could be shifting to ventures that make their cinemas more akin to – well, anything other than the cinema.